Northlight Intelligence  · 

AI strategy and customer analytics

Build AI deployments that stay current and work with your employees.
Understand how your customers behave and what to do about it.
Vendor-neutral advisors. A small number of clients at a time.

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Selected team experience
Simons Foundation Khan Academy Netflix Goldman Sachs Site2020 EdX
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Two ways to start working with us

AI Opportunity Assessment

Identify where AI can improve a clearly scoped business process, what implementation would require, what risks and human oversight matter, and how to measure whether the deployment is creating value.

CAD $5,000Fixed Fee
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Executive Workshops

Research-grounded workshops for leadership teams and staff on AI capabilities, human-AI work, evaluation, and decision-making — tailored to your use cases.

From CAD $5,000
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Services
AI Strategy

AI Technical Due Diligence

Independent technical assessment of AI ventures and technology claims for investors, funders, accelerators, and innovation programs.

AI Opportunity Scoping & Project Design

For broader engagements that don't fit a fixed-scope assessment. We design and evaluate your AI pilot project: workflow, human oversight procedures, success metrics, and deployment planning.

AI Deployment Evaluation

How do you know whether AI is helping? We design measurement frameworks tracking productivity, quality, reliability, and return on investment.

Behavioural Analytics

Behavioural Modelling From Your Data

We build models to interpret your data: customer segmentation, churn prediction, lifetime value. You get named segments and quantified revenue exposure.

Intervention Targeting & Uplift

Which customers will change behaviour if you act? We build models that direct intervention to where it produces measurable value.

Experiment Design

Measure incrementality so spend follows evidence. Adaptive A/B testing so you know which workflows work best and for whom.

Who We Are

Our core team is supported by affiliated experts across the University of Toronto and the Vector Institute.

Marta Kryven, PhD Founder, Chief Scientist

AI & Cognitive science. University of Waterloo | MIT. Holds several NeurIPS paper awards and AI patents. Cognitive Science Society Chair 2027. Researches how biological and artificial intelligent systems reason, plan, and learn. Building machines that think.

Sageev Oore, PhD Principal Research Scientist

Deep learning researcher. PhD supervised by Nobel laureate Geoffrey Hinton. Research Scientist, Google Brain. Canada CIFAR AI Chair, Vector Institute. Research across medicine, finance, education, oceans, and creative sectors. Award-winning musician.

Joseph Jay Williams, PhD Principal Research Scientist

Human-Computer Interaction, Statistics, & AI. Berkeley|Stanford|Harvard|University of Toronto. Adaptive A/B Experimentation. Won $1M XPRIZE for the future of AI-based Experimentation.